What 30,000 Consumers and 20 Experts Tell Us About the Next Decade

Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, we charted the long-term consumer trends shaping the decade.

In this episode, recorded at Advertising Week LATAM last fall, you’ll see how transformation we’ve seen so far in the 2020s is merely the springboard for an even faster-paced tomorrow – learn how brands are expected to invent the future instead of playing catch up with it.

Talking Podcasts – Emily Ratajkowski’s New Era in Audio

In this episode, recorded at Advertising Week New York last fall, we join the multifaceted Emily Ratajkowski to hear more about how she’s tackling her latest venture: a candid, provocative and timely podcast with Sony Music. Ahead of the show’s November premiere, the team behind the podcast discussed how it all came together and why is podcasting was the superstar’s next move.

Culture and Community Drives Commerce

Thank you for listening to Uncommon Thinking. In this final episode for the year, featuring our most popular session from Advertising Week New York 2022, you’ll learn from Target, VICE and renowned actress Tabitha Brown on how brands can generate commerce in a meaningful and repeatable way by investing in creators while focusing on the “return-on-relationship” rather than “return-on-investment.”

Building a More Unified TV Experience for Advertisers and Audiences

Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms.

Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle to make selecting content easier. This panel from Advertising Week New York 2022 explores how standardization around measurement, ad quality and other rules of engagement will help create a streamlined path forward.

Changes, Challenges and Connected TV: What Awaits Brands in 2023

In this episode of Uncommon Thinking, taken from our popular AWAdvance webinar series, we join Tim Edmundson, Director of Content & Research at MNTN, as he puts a magnifying glass on next year’s biggest and potentially unseen challenges. Tim will reveal must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, and stay one step ahead in a crowded — and competitive — landscape.

How to Streamline Video Production Without Sacrificing Scale

With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded earlier this year with our partners at QuickFrame as part of our AWAdvance webinar series.

The Creator Connection: The Evolution of Brand Building

As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel from Advertising Week New York 2022, three powerhouse creators discuss with Meta how they build community in the social sphere, how brands can work with creators to navigate cultural shifts, and how to utilize creators to break through a cluttered marketplace and drive real impact.

SXM Media & Tinx: The Power of Authentic Connections

Authenticity is the key to great content — and you can’t get more authentic than Tinx. What started with a TikTok account that kicked off mid-pandemic is now It’s Me, Tinx, an SXM Media podcast and weekly SiriusXM radio show. In between, Tinx racked up a massive social following with 1.5M million TikTok followers and 493,000 Instagram followers, and now she’s poised to take over the audio charts.

In this session, recorded at Advertising Week New York 2022, Tinx speaks about how she won over millions with her authentic content and how she interweaves brand support.

The Iconic Everyman: A Conversation with Kenan Thompson

This week on Uncommon Thinking, we feature an amazing conversation, recorded last week at Advertising Week New York 2022. Join SNL veteran Kenan Thompson as he discusses the key to the longevity of his three decades plus career and how it has shaped his experience as a brand partner within the everchanging world of celebrity marketing.