The Critical Role of Creators in Advertising

Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned.

Recorded at AWNewYork 2021; featuring Alvin Bowles, VP, Business Ecosystem Partnerships at Facebook, and Dara Treseder, SVP, Head of Global Marketing & Communications at Peloton