Burger King are known for producing brazen campaigns, regularly throw themselves into the ring with arch rival, McDonald’s. ‘McWhopper’, in 2015 was as an open letter in the New York Times proposing a truce, and suggesting the fast-food giants join forces to create the McWhopper – a combination of the Whopper and the Big Mac. Its CMO, Fernando Machado shared his thoughts on creating ideas that stick from the Advertising Week stage.
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more. It’s spawned a content site, multiple stores, a magazine, a podcast, cookbooks—and now a slick six-episode series, “The Goop Lab,” for Netflix. How she built the brand that is both loved and has received heavy criticism was explained, from the stage.
Fake news, dark ads, data scraping – has the digital dystopia already begun, or can we act now to save the future of democracy? The Guardian’s Jonathan Freedland explored the issue with panelists at Advertising Week Europe.
The advertising and media industries are keenly aware of their limited diversity and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, London, and how the current political climate impacts both.
Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in music videos including Beyonce’s Lemonade and presented at TED. She is also a super passionate Snapchatter, delighting her fans with intimate insights into her work and life.
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.
Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1’s new brand identity, it’s first in 23 years.
The Independent party are a core group of 11 MPs from both Labour and Conservatives who believe that a choice between Europhobia and Corbynism at a general election is unacceptable. One of its members, Chukka Ummuna, was joined on the Advertising Week Stage by Ian King.