Fernando Machado, CMO, Burger King

Burger King are known for producing brazen campaigns, regularly throw themselves into the ring with arch rival, McDonald’s. ‘McWhopper’, in 2015 was as an open letter in the New York Times proposing a truce, and suggesting the fast-food giants join forces to create the McWhopper – a combination of the Whopper and the Big Mac. Its CMO, Fernando Machado shared his thoughts on creating ideas that stick from the Advertising Week stage.