The Critical Role of Creators in Advertising

Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned.

Recorded at AWNewYork 2021; featuring Alvin Bowles, VP, Business Ecosystem Partnerships at Facebook, and Dara Treseder, SVP, Head of Global Marketing & Communications at Peloton

A Story is Worth a Thousand Ads with James Whittaker

In this episode, from Advertising Week Europe 2015, former Microsoft Technical Evangelist James Whittaker discusses how to get serious about telling your brand story succinctly and in a way that makes a lasting impact. This timeless talk is both an entertaining and educational jaunt through the wonderful world of storytelling.

Matthew McConaughey On the Power of Persistence and Trusting Your Spirit

Academy award winning actor, New York Times bestselling author and Creative Director for Wild Turkey, Matthew McConaughey sits down with Zane Lowe to discuss the importance of forging your own path, listening to your instincts and trusting your spirit to drive creativity and connections. Having always moved to the beat of his own drum in the name of authenticity, McConaughey gets real on topics like creative ruts, searching for inspiration and creating real connections through brand stories.

From Advertising Week New York 2021.