eSports Titans FaZe Clan on the Intersectionality of Gaming, Content and Brand Partnerships

eSports have revolutionized the gaming industry and redefined the role of gaming in mainstream culture. In this episode of Uncommon Thinking, we join the world’s most influential esports organization, FaZe Clan, in a discussion around the intersectionality of gaming, media and entertainment, and how brands are forging best-in-class partnerships to integrate the space in a meaningful way.

Chapters:

  • 04:53 – 08:08 – Nate Hill on his role as a professional gamer

  • 08:08 – 13:08 – What was it like being invited to the red carpet for the premiere of Doom?

  • 13:08 – 17:40 – How did you come up with the idea of partnering with McDonald’s?

  • 17:48 – 20:15 – The future of streamers and content creators

  • 20:15 – 22:44 – What is next in the metaverse?

  • 22:45 – 25:03 – The crossover of gaming into mainstream culture

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The Cookie is Crumbling. Are You Ready?

In this special edition of Uncommon Thinking, recorded as part of our AWAdvance video series and presented by Quantcast, hear multiple perspectives on why this shift away from the cookie is an opportunity for innovation and growth and learn how you can embrace innovation and enter the next chapter of advertising on the open internet. The time to prepare is now.

Chapters:

  • 00:29 – 02:23 – Ruth Mortimer on the future of advertising on the open internet
  • 02:23 – 06:56 – An overview of the cookie-less future
  • 06:57 – 08:30 – Cookie deprecation in Firefox
  • 08:30 – 10:48 – What have they learned so far?
  • 10:49 – 12:35 – Where do they think this space is going?
  • 12:35 – 22:51 – What are some tips for agencies applying this to the real world?
  • 22:51 – 27:48 – What are clients doing to prepare for the end of cookies?
  • 27:48 – 31:18 – How does first party data play a big role in how they partner?
  • 31:18 – 35:46 – The work that they’ve been doing with Quantcast
  • 35:46 – 41:50 – What insights have you been able to gain from using the Quantcast platform?
  • 41:50 – 45:26 – Advice for the future

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How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing

In this session from Advertising Week New York 2021, hear how community-focused storytelling, coupled with Weber’s investment in data and analytics, is bringing this legacy brand into the future while maintaining its heritage.

Chapters:

  • 00:30 – 07:49 – Amy Pascal on how she is bringing Weber Grills into the future
  • 07:50 – 11:40 – How do they vet the influencers they work with?
  • 11:40 – 16:16 – How do you target consumers beyond just buying a grill
  • 16:17 – 19:34 – How are you using Webber’s data to inform your creative?
  • 19:34 – 21:43 – What is the focus on in the grill category?
  • 21:43 – 24:34 – Weber Connect, Budweiser ad campaign
  • 24:35 – 26:12 – How do you track the success of these campaigns?

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How to Build Your Future-Proof, Privacy-First Advertising Data Strategy

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.

In this session, from our AWAdvance video series, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind that connects brands, publishers, agencies and technology on one secure platform.

Chapters:

  • 03:51 – 06:30 – The need for more data collaboration and transparency
  • 06:31 – 08:43 – What are the key data capabilities that are critical for future success
  • 08:44 – 10:47 – A data clean room
  • 10:49 – 14:52 – A customer who is leveraging the media data cloud
  • 14:53 – 16:34 – Taboo and Experian’s joint solutions
  • 16:51 – 16:57 – Hubble and connectivity
  • 16:57 – 19:44 – Creating a new clean room
  • 19:44 – 22:19 – The Snowflake Question Framework
  • 22:19 – 24:46 – The challenges media organizations face when it comes to identity resolution
  • 24:57 – 26:12 – The Media Data Cloud
  • 26:13 – 32:52 – The data governance features that make Snowflake a best in class solution

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The Future of Content Marketing

The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny.

In this session from Advertising Week Europe 2021, we hear from a leading brand marketer and Group Creative Director about current approaches to content marketing -exploring if behavioral changes are here to stay, virtual production practices and the role data can play in content marketing.

Direct to Consumer Reframed as Designed to Connect

In this episode from Advertising Week New York, Digital Prophet David Shing talks about how the fragility of connection was proven over the course of the last two years.

People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has changed and nothing has changed. As people move to embrace a more humanized experience where attention is the new currency measured by time and engagement, particularly now in a world where over 3 billion smartphones occupy our visual attention.

The past 18 months have redefined how people connect to their community. A place of deeper purpose and shared empathy perhaps. Get enlightened by a meaningful and insightful look at trends and what’s next on the digital journey roadmap.

The Future of Shopping

People have moved from going shopping to always shopping. Businesses can exceed the expectations of today’s shoppers by leveraging new technologies.

In this session, from Advertising Week New York 2021, our panelists discuss how they’ve navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping.

Find out what they’re learning and how your brand can experiment, too.

The Critical Role of Creators in Advertising

Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned.

Recorded at AWNewYork 2021; featuring Alvin Bowles, VP, Business Ecosystem Partnerships at Facebook, and Dara Treseder, SVP, Head of Global Marketing & Communications at Peloton

A Story is Worth a Thousand Ads with James Whittaker

In this episode, from Advertising Week Europe 2015, former Microsoft Technical Evangelist James Whittaker discusses how to get serious about telling your brand story succinctly and in a way that makes a lasting impact. This timeless talk is both an entertaining and educational jaunt through the wonderful world of storytelling.